Monday, January 10, 2005

JESUS WALKS WITH ME, BUT GUCCI GIVES ME THE BLING-BLING: Yes, it's time for another exciting episode of American Brandstand, which studies product placement in the songs on the Billboard Top 20 singles charts. Interesting tidbits:
  • Top brands placed (in order) are Cadillac, Hennessy, Mercedes, Rolls Royce, and Gucci.
  • Kanye West gives brands the most product placements (19 brands in 4 singles, everything from Boost nutritional supplement to Geico insurance)
  • "The most violent lyric of the year?"--"The AK go chop chop chop chop/The SK go fire fire fire fire/The AK go chop chop chop chop/The SK go fire fire fire fire." (Makes the list because it's a product placement for AK-47.)
  • The only non hip-hop song to contain a product placement? Jessica Simpson's "With You," which mentions Levi's. (Apparently "Redneck Woman," which plugs Wal-Mart and Victoria's Secret, didn't make the chart.)
  • Jadakiss' question "Why didn't they make the CL6 with a clutch?" is cited as "the first example of hip-hop lyrics as consumer feedback." No answer is yet available to that question, or Jadakiss' other burning questions, including "Why is Jadakiss as hard as it gets?"

Link via The Trademark Blog

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